This amusing comedy is about a seemingly perfect family, except they’re not. They’re actually a planted team of stealth marketers who move into an upscale community to stimulate consumer buying. What starts as a light and clever romp takes some unexpected turns as the story develops. An independent feature starring David Duchovny and Demi Moore.
USA – 1 hr 35 min – Derrick Borte
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[...] The Joneses, opening Friday at the Ambler Theater, takes a look at how this new advertising ploy works. The Jones family seems to be gorgeous nuclear foursome who has it all: cool games, great cars, stylish clothes, the latest gadgets and phones. But they are part of a marketing team who are paid to pose as the family next door and sell their lifestyle. Meanwhile, their neighbors have no idea that they just were part of the sales pitch. [...]